Farm Contractor & Large Scale Farmer
    Twitter LinkedIn
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Subscribe
    • Contact Us
    Twitter LinkedIn
    Podcast
    Farm Contractor & Large Scale Farmer
    • News
      • Arable & Agronomy
      • Dealership News
      • Environmental Land Management Scheme/Policy
      • Event News
      • Health & Safety
      • Machinery
      • People
      • World News
    • Farm Machinery
      • Amenity & Maintenance
      • Cultivations
      • Drilling
      • Grassland Equipment
      • Harvesting
      • Muck & Slurry
      • Sprayers
      • Telehandlers
      • Tractors
      • Tractor of the Year
      • Tyres & Tracks
      • Whatever happened to?
    • Precision Farming
    • Markets & Policy
    • Profiles
      • National Arable and Grassland Awards
      • Company Profiles
      • Reader Profiles
    • Livestock
      • Beef
      • Dairy
      • Sheep
    • Magazines
      1. June 2025 issue
      2. May 2025 issue
      3. April 2025 issue
      4. March 2025 issue
      5. 2025 Tyre Developments supplement
      6. February 2025 issue
      7. National Arable and Grassland Awards supplement
      8. January 2025 issue
      9. December 2024 issue
      10. November 2024 issue
      11. October 2024 issue
      12. September 2024 issue
      13. August 2024 Issue
      14. 2024 Drills and Seeds supplement
      15. July 2024 Issue
      16. Cereals Supplement
      17. June 2024 Issue
      18. May 2024 Issue
      19. April 2024 Issue
      20. Tyres and Tracks Supplement
      21. March 2024 Issue
      22. National Arable & Grassland Award – Meet the Finalists
      23. February 2024 Issue
      24. January 2024 Issue
      25. December 2023
      26. Agritechnica Preview Supplement
      27. November 2023
      28. October 2023
      Featured

      June 2025 issue available now

      By Matthew TiltJune 2, 2025
      Recent

      June 2025 issue available now

      June 2, 2025

      May 2025 issue available now

      May 1, 2025

      April 2025 issue available now

      April 1, 2025
    • Events
    • Podcast
    Farm Contractor & Large Scale Farmer
    Precision Farming

    xFarm Technologies joins with Dyson Farming to digitise over 13,600ha

    Evie ClarkBy Evie ClarkOctober 9, 20242 Mins Read
    Facebook Twitter LinkedIn Email

    xFarm Technologies has partnered with Dyson Farming to announce a three-year digital agricultural project focused on data-driven efficiency to support the future of sustainable food production.

    xFarm Technologies is a leading pan-European tech company for the digitalisation of the agri-food industry. They are implementing a project to further increase the efficiency of farm operations management at Dyson Farming.

    This specially developed platform will collect and process data for Dyson Farming’s management and record keeping. It will also network agricultural machinery and equipment to track their use and increase efficiency.

    Dyson Farming, founded in 2012, classes itself as the UK’s largest farming business, covering 14,600ha of farmland across Oxfordshire, Somerset, Lincolnshire, West Berkshire and Gloucestershire, focussed on sustainability and technology-led innovation.

    On the platform developed by xFarm Technologies, they have already registered nearly 1,000 fields, nearly 1,500ha of environmental features, more than 100 warehouses, and a fleet of over 250 machines, including tractors and equipment.

    A total of 70 employees from Dyson Farming and three teams from xFarm Technologies are involved in the project.

    Matteo Vanotti, CEO of xFarm Technologies, says: “Dyson Farming is incredibly advanced in the use of cutting-edge technology and focused on innovation, efficiency and sustainability, so we are especially proud to be their partner in this tailor-made project to make their operations management even more efficient.

    “We are extremely proud to enter the UK market with such an ambitious project. As a company founded by farmers for farmers, we at xFarm Technologies understand that the work of a farm is way more complex than one might think.

    “Luckily, innovative technologies allowing data collection can be extremely helpful in making farm management easier and more effective. That’s why our R&D team, our AI engineers and data scientists work every day to develop hardware and software solutions that enable us to support companies in the agri-food sector in every aspect of their work.”

    Ben Abell, head of agronomy at Dyson Farming added: “By implementing xFarm, we will be able to make more informed decisions and provide full traceability for our consumers. This will ensure that every grain, root or berry of the 100,000 tonnes of food we produce each year can be traced back to the place it was grown, bringing transparency to the delicious food we eat, and the ability to share the data and evidence of the nature and environmental improvements incorporated into its production.”

    Tweet
    Share
    Share
    Pin
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleBRP appoints new district commercial manager
    Next Article Tractor of the Year 2025: TotY HighPower – Valtra S416
    Evie Clark

    Read Similar Stories

    Scottish debut for new JCB machines at Royal Highland Show

    May 30, 2025

    Case IH Optum tractors now available with enhanced control and tech packages

    May 29, 2025

    UK Agri-Tech Centre to hold farm walk to highlight ag innovation

    May 28, 2025
    Most Read Stories

    Industry responds to government spending review

    June 11, 2025

    Cefetra Group acquired by First Dutch

    June 11, 2025

    Cheffins to auction historic machinery collection

    June 11, 2025
    Farm Contractor & Large Scale Farmer

    The UK's leading agricultural machinery journal

    Twitter LinkedIn
    © 2024 MA Agriculture Ltd, a Mark Allen Group company

    Privacy Policy | Cookies Policy | Terms & Conditions

    • Farmers Weekly
    • AA Farmer
    • Poultry News
    • Pig World

    Type above and press Enter to search. Press Esc to cancel.