The Cereals Event 2026 will be held at Diddly Squat Farm, hosted by Jeremy Clarkson.
According to event director Alli McEntyre, the event will deliver a technical progressive arable and raise the profile of British farming.
“Hosting Cereals at the high-profile farm under the auspices of host farmer, Jeremy Clarkson, will help to draw attention to the ongoing issues that arable farmers, and the wider UK farming industry, are facing.”
The event will take place on the 10-11 June 2026 at Chipping Norton, Oxfordshire, with an estimated 550 exhibitors and upwards of 25,000 visitors.
“Farmers across the country are facing some of toughest conditions seen in decades,” says Mr Clarkson. “So we wanted to be involved in something positive, and hosting Cereals was an opportunity for us to run a large-scale, practical event for UK food producers.
“For us, it will be interesting to see how the event’s crop plots perform on our Cotswold brash land, and of course there will be the pop-up Farmer’s Dog bar to enjoy.”
Cereals’ agronomy partner Ceres Rural will help to curate the event, led by agronomist and managing partner, Charlie Ireland, known as Cheerful Charlie on the Clarkson’s Farm television show.
“There are a lot of conversations that happen every day on any given farm,” he says. “And now more than ever the industry needs solutions to meet the challenges and priorities on both sides of the farm gate. Diddly Squat Farm is very much like any other arable and diversified farm, despite the cameras; it is still subject to the vagaries of the weather, volatility of markets, and navigation of industry transition and policy.
“So the event will be a great platform for conversation, demonstration, and exploration of how farm businesses can best deliver sustainable food production while achieving profitability – because the two should not be separated.”
Visitors to Cereals at Diddly Squat will have full access to all of Cereals’ informational and technical features like the crop plots and agronomy zone, KWS Seed to Shelf stage, BASE-UK Regenerative Ag seminars, and the Syngenta Sprays & Sprayers Arena.
For a good social, a new central networking area – presented by Ceres Rural and Diddly Squat Farm – will include stands from the farm shop, Hawkstone beer, the Farmer’s Dog, Hops & Chops, the Farmer’s Puppy and the Hawkstone Filling Station.
“Live events are historically important in bringing UK farming communities together to connect, share ideas and find solutions,” says Ms McEntyre. “Visitors to Cereals 2025 – which already has crops in the ground – will be offered exclusive early access to Cereals at Diddly Squat in 2026.
“Cereals 2025 will be hosted by arable guru Andrew Ward at Heath Farm, Lincolnshire, on 11-12 June. We are really delighted to be working with Andrew, and are looking forward to releasing more details on both upcoming events.”
