George Browns Ltd will now offer the Deutz-Fahr product range across three depots spanning from London to Birmingham.
According to Steve Brown, the firm’s managing director, pairing with Deutz-Fahr underlines George Browns’ intention to grow its agricultural business and strengthen its support for its farmer customers.
“Our other franchises offer our customers four-cylinder tractors of 170hp and below, plus a full line of implements, but as the latter includes a wide selection of high-output equipment suited to high-horsepower six-cylinder tractors, we had been considering options that would give us access to the sector above 200hp, and serve our region’s large arable farms in particular,” he says.
“The Deutz-Fahr range is an ideal fit, giving us models with twice the maximum power output we currently offer, at up to 340hp with the Deutz-Fahr 9 Series.
“With the top-end 6 Series models, plus the 7 Series and the 8 series, we also gain a strong suite of six-cylinder models in the important 200-300hp bracket, enabling us to provide the power farmers and contractors need in a key sector of the market across our region of mid-England, and complementing our top-end arable and forage equipment offerings. We can also offer a wider choice to customers seeking tractors below 200hp.”
It marks the first time in several years that Deutz-Fahr has been represented by a multi-branch dealer in the UK. SDF UK, the UK subsidiary of Deutz-Fahr believes that this agreement underlines its intentions to develop its dealer network.
“The addition of a company of George Browns’ standing is a clear illustration of our intentions to bolster Deutz-Fahr’s UK dealer network and build on our market share progress, in spite of the tough times being faced by the industry,” says SDF UK country manager, Graham Barnwell.
“This is a really important appointment for Deutz-Fahr in the UK, and fits well with the successful established dealers neighbouring the territory granted to George Browns. Our initial work together on service training, parts support and demonstration machines clearly underlines both companies’ commitment.”
