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      By Matthew TiltAugust 1, 2025
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    TR Machinery set to join the Merlo dealer network

    Matthew TiltBy Matthew TiltAugust 23, 20232 Mins Read
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    Caroline Pugh, Director RVW Pugh Ltd, Owen Buttle, National Sales Manager, Merlo UK Ltd, Robert Pugh, Managing Director TR Machinery Ltd, Craig Parkes, Regional Sales Manager, Merlo UK Ltd

    TR Machinery, a Market Drayton dealer which is part of the RVW Pugh Group, has announced that it will take on the Merlo franchise with immediate effect.

    “Following more than 25 years with our previous local dealer, Shifnal-based Keith Davies Agriculture, we found ourselves in a situation where we needed to look for a new partner after their acquisition by a larger dealer group,” said Owen Buttle, national sales manager at Merlo UK.

    “Having worked with the Pugh family and their team at RVW Pugh since 1997, Merlo UK have every confidence that the team at TR Machinery will deliver the same high standard of service expected by local Merlo customers in supporting and supplying the Merlo range.”

    TR Machinery was established in 2021 as part of the RVW Pugh Group, and exclusively holds the Fendt franchise for Shropshire, Cheshire and Mid Wales, as well as franchises for Vaderstad, Sumo, Alpego, Iseki, Sulky, Spearhead, AW Trailers, Pichon and Rolland.

    The company trades from Market Drayton but is currently building a purpose built service depot in Newport, which is set to open its doors before the end of the year.

    Robert Pugh, managing director of the RVW Pugh Group said: “We are delighted to be joining the Merlo agricultural dealer network throughout Shropshire and Staffordshire. The range of Merlo products will complement our existing range and give our customers the best choice of machinery for their needs. We have 25+ years of experience with Merlo products within the group and the team at TR are looking forward to supporting all existing Merlo users in the area.”

    For more information go to www.merlo.co.uk

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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