Key organisations from the beef industry in Wales came together on Wednesday this week to discuss the continuing low prices that are causing increasing concern and distress for farmers.
Representatives from Welsh Government, processors’ bodies, the Livestock Auctioneers’ Association, Hybu Cig Cymru – Meat Promotion Wales (HCC) and farmers’ unions met at the Royal Welsh Showground in Builth Wells to analyse the market situation and discuss responses to ensure the long-term profitability of the sector.
“A combination of factors is at work which have depressed producer prices throughout the UK, Europe and America, including increased UK production, low consumer spending and volatility in currencies and trade,” it was said in a joint-statement issued after the meeting. “The outlook for the sector is further complicated by political uncertainty around Brexit, which could have a major impact on the balance between imports and exports.
“Attendees agreed that a viable long-term future for beef production was vital for the Welsh farming industry, and that the country’s largely low-intensity and grass-fed systems had a positive role to play in answering consumers’ wants as well as contributing to environmental goals.”
Gwyn Howells, Chief Executive of HCC, added: “The latest UK retail figures show a small increase in overall beef sales, but a decline in consumption of more expensive cuts. This may reflect general low consumer confidence and has the effect of tightening margins for everyone in the supply chain.
“Everyone present was united in their desire to see a thriving Welsh beef sector. Communication between everyone in the supply chain is important in order to share perspectives and formulate solutions.
“As far as HCC is concerned, we have accelerated promotional campaigns for PGI Welsh Beef during the summer and early autumn, with targeted social media advertising to ensure the best bang for the buck.
“Over the Rugby World Cup we are continuing to promote beef as a healthy source of protein, and are also using farmers as spokespeople to emphasise Welsh Beef’s strong credentials in terms of sustainability.”
