North Yorkshire-based firm, Wise Agriculture, which specialises in livestock handling equipment, has been appointed the Advantage Feeders agent for Great Britain.
Advantage Feeders is based in Victoria, Australia – previously known as 3IN1Feeders – and offers an extensive range of grain and pellet feeders to optimise productivity in beef, dairy and sheep.
“Advantage Feeders promotes ‘little and often’ controlled feeding by utilising stock’s saliva production to manage feed intakes. This improves rumen function and digestibility, which increases feed conversion rates to achieve higher output on lower feed input,” said Gerard Roney, managing director of Advantage Feeders.
According to Mr Roney, the new partnership will support Advantage Feeders’ mission of providing new, innovative solutions to British farmers.
Edward Wise, managing director of Wise Agriculture, added: “We are excited to partner with Advantage Feeders and work alongside them to enhance customer experience and availability of advanced feeding solutions to livestock producers. Their commitment to quality, service and product development aligns with our company ethos as we strive to provide tools to farmers to enhance their resource utilisation and profitability.”
Trial work has found that Advantage Feeders can increase growth rates by 0.5kg per day in store cattle grazing fodder crops and supplemented with homegrown barley, while also dropping intakes by 3kg per day.
A sheep trial showed that lambs which were creep fed with an Advantage Feeder grew 9% faster than the control group, allowing the farm in question to achieve an 11% premium by selling three weeks earlier. The same farm also saw ewe stocking rates increase by 50% for an overall profit increase of 208% compared to the control group.
“As livestock producers work to future-proof their businesses against unstable markets and challenging weather conditions, strategic investments to help them maximise homegrown feed utilisation and optimise livestock performance will be essential,” concluded Mr Wise. “We are looking forward to working with Advantage Feeders to not only deliver quality tools to help achieve this but the technical support and service for farmers to help them see a return on investment.”
For more information go to www.wiseag.co.uk