Farm Contractor & Large Scale Farmer
    Twitter LinkedIn
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • Magazine Subscriptions
    Twitter LinkedIn
    Podcast
    Farm Contractor & Large Scale Farmer
    • News
      • Arable & Agronomy
      • Dealership News
      • Environmental Land Management Scheme/Policy
      • Event News
      • Health & Safety
      • Machinery
      • People
      • World News
    • Farm Machinery
      • Amenity & Maintenance
      • Cultivations
      • Drilling
      • Grassland Equipment
      • Harvesting
      • Muck & Slurry
      • Sprayers
      • Telehandlers
      • Tractors
      • Tractor of the Year
      • Tyres & Tracks
    • Precision Farming
    • Markets & Policy
    • Profiles
      • Company Profiles
      • Reader Profiles
    • Livestock
      • Beef
      • Dairy
      • Sheep
    • Magazines
      1. September 2023
      2. August 2023
      3. Drills & Seeds Supplement
      4. July 2023
      5. July 2023
      6. June 2023
      7. May 2023
      Featured

      September 2023 Issue

      By Matthew TiltSeptember 4, 2023
      Recent

      Operating Costs 2023-24 Supplement

      September 4, 2023

      September 2023 Issue

      September 4, 2023

      Drills & Seeds August 2023 Supplement

      July 25, 2023
    • Events
    • Podcast
    Farm Contractor & Large Scale Farmer
    Dairy

    Asda becomes first supermarket to sell new brand of free range milk following World Animal Protection campaign

    chrislyddonBy chrislyddonFebruary 28, 20172 Mins Read
    Facebook Twitter LinkedIn Email

    Asda, the UK’s third largest supermarket, has announced that over 100 of their stores will stock Free Range Dairy Farmer’s Milk, a new range of milk, from the 1st March. The decision comes nine months after World Animal Protection supporters emailed their supermarkets, including Asda, calling for free range milk.

    The charity’s Full Fact Milk campaign has called on supermarkets to stock free range milk since December 2014. A YouGov poll commissioned by World Animal Protection in 2015, found that 87% of respondents would want to buy free range milk which came from cows that grazed on pasture, and meant farmers would receive a good price for their milk.

    Asda’s Free Range Dairy Farmer’s Milk will carry the Pasture Promise™ label which guarantees cows have grazed on pasture for a minimum of six months of the year. World Animal Protection has worked closely with the Free Range Dairy Network, the Community Interest Company behind the label.

    Grazing allows cows to move around freely in fields so they can express their natural behaviours. Those permanently housed in sheds on factory dairy farms, are pushed to their limits to produce more milk, and are at a higher risk of suffering from lameness and udder infections.

    Ian Woodhurst, World Animal Protection’s Farming Campaigns Manager said: “World Animal Protection’s Full Fact Milk campaign called for UK consumers to be able to choose milk that comes from cows that graze in fields. We are delighted that ASDA is the first supermarket to do this with their new range of milk bearing the Pasture Promise label. We believe this is fantastic news for the welfare of cows, for consumers and for dairy farmers.

    “We know that the British public are concerned about the welfare of cows in factory dairy farms and believe cows should be given the freedom to graze outdoors in fields. We hope that other supermarkets will follow Asda’s lead.”

    Tweet
    Share
    Share
    Pin
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleVaccination pre-turnout is now critical for lungworm
    Next Article Dairy systems classification to enable like-for-like feed comparisons
    chrislyddon

    Read Similar Stories

    Private sale marks the second highest price paid for Simmental bull

    August 30, 2023

    Keep a close eye on calf nutrition as grass quality varies this year

    August 29, 2023

    New feed management software launched to drive efficiencies

    August 21, 2023
    Most Read Stories

    Grange secures NZ distribution with Carrfields

    September 25, 2023

    Potato supplier appoints new general manager for protein extraction plant

    September 25, 2023

    Whatever happened to…County Full Track

    September 22, 2023
    Farm Contractor & Large Scale Farmer

    The UK's leading agricultural machinery journal

    Twitter LinkedIn
    © 2023 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • AA Farmer
    • Poultry News
    • Pig World
    • OvertheCounter

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
    cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
    cookielawinfo-checkbox-functional1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
    cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_191 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT
    Powered by CookieYes Logo