Farm Contractor & Large Scale Farmer
    Twitter LinkedIn
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Subscribe
    • Contact Us
    Twitter LinkedIn
    Podcast
    Farm Contractor & Large Scale Farmer
    • News
      • Arable & Agronomy
      • Dealership News
      • Environmental Land Management Scheme/Policy
      • Event News
      • Health & Safety
      • Machinery
      • People
      • World News
    • Farm Machinery
      • Amenity & Maintenance
      • Cultivations
      • Drilling
      • Grassland Equipment
      • Harvesting
      • Muck & Slurry
      • Sprayers
      • Telehandlers
      • Tractors
      • Tractor of the Year
      • Tyres & Tracks
      • Whatever happened to?
    • Precision Farming
    • Markets & Policy
    • Profiles
      • National Arable and Grassland Awards
      • Company Profiles
      • Reader Profiles
    • Livestock
      • Beef
      • Dairy
      • Sheep
    • Magazines
      1. August 2026
      2. 2026 Drills and Seeds supplement
      3. July 2026
      4. June 2026
      5. May 2026
      6. April 2026
      7. March 2026
      8. 2026 Tyre Developments supplement
      9. February 2026
      10. January 2026
      11. December 2025
      12. November 2025
      13. 2025 Agritechnica preview
      14. October 2025 issue
      15. September 2025 issue
      16. August 2025 issue
      17. 2025 Drills and Seeds supplement
      18. July 2025 issue
      19. June 2025 issue
      20. Cereals event guide 2025
      21. May 2025 issue
      22. April 2025 issue
      23. March 2025 issue
      24. 2025 Tyre Developments supplement
      25. February 2025 issue
      26. National Arable and Grassland Awards supplement
      27. January 2025 issue
      28. December 2024 issue
      29. November 2024 issue
      30. October 2024 issue
      31. September 2024 issue
      32. August 2024 Issue
      33. 2024 Drills and Seeds supplement
      34. July 2024 Issue
      35. Cereals Supplement
      36. June 2024 Issue
      37. May 2024 Issue
      38. April 2024 Issue
      39. Tyres and Tracks Supplement
      40. March 2024 Issue
      41. National Arable & Grassland Award – Meet the Finalists
      42. February 2024 Issue
      43. January 2024 Issue
      44. December 2023
      45. Agritechnica Preview Supplement
      46. November 2023
      47. October 2023
      Featured

      August 2026 issue available now

      By Matthew TiltAugust 2, 2026
      Recent

      August 2026 issue available now

      August 2, 2026

      2026 Drills and Seeds supplement available now

      August 1, 2026

      July 2026 issue available now

      July 1, 2026
    • Events
    • Podcast
    Farm Contractor & Large Scale Farmer
    Arable & Agronomy

    Hutchinsons PowerZone functionality offers long term field view

    Matthew TiltBy Matthew TiltMay 13, 20263 Mins Read
    Facebook Twitter LinkedIn Email

    The latest PowerZone functionality within the Omnia package will be on display on the Hutchinsons stand at Cereals. Partnering with BASF and its Xarvio Field Manager system, PowerZone utilises up to 15 years of satellite biomass data to create an average view of crop variation in the field.

    According to Lewis McKerrow, head of digital agronomy, it is designed to give a long-term view of field potential – a starting point for decisions around environmental schemes, or where to adjust input levels to suit the possible yield.

    “It’s a way to see how fields are performing over a long period of time, be it continuous grassland or a full arable rotation,” he says.

    Fields are broken into five groups, colour-coded into different shades of green. The darkest green indicates consistently high-performing areas, while the lightest shade shows poorer-performing areas. “It’s important to note that this is relative to the field,” Lewis adds. “Every field is broken down into five areas, so there might be very little difference between the best and worst areas, and you can hover over each part of the field to quantify these with a numeric relative value.”

    This broad overview can then be looked at in more detail by comparing with the other layers within Omnia. During our walkthrough of the system, the yield maps of the field showed the same variations as the PowerZone. This more granular detail can help to solidify decisions. Growers may decide to limit fertiliser use on the poorest areas, or establish covers for Sustainable Farming Incentive actions on margins if they consistently perform poorly.

    Fast tracking data

    Lewis believes that the key benefit to growers will be the ability to fast-track their knowledge of a field. “If you’re taking on more ground, either purchasing it to expand your farming operations or entering into a contract farming agreement, then PowerZone can be used to see the potential of that field,” he says.

    Similarly, for growers who have not utilised on-farm data before, the system will provide a years-long overview of the performance. “For growers who have farmed their land for a long time, this will likely be confirmation for what they already know, but the differences can be stark.”

    The finer details of the farm, including profitability and yearly yields, can then be input into Omnia as they become available to build that granular detail.

    PowerZone is currently available as a no-cost addition for Business Manager Omnia subscribers. Hutchinsons will demonstrate the system at stand 231.

    Tweet
    Share
    Share
    Pin
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleTimac Agro showcases research and manufacturing plants
    Next Article New updates to Manitou handling range
    Matthew Tilt
    • Twitter
    • LinkedIn

    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

    Read Similar Stories

    Arvum announces acquisition of Church of Bures to strengthen specialist seed capability

    August 6, 2026

    First AHDB Harvest Report shows earliest start in at least 20 years

    August 3, 2026

    US drainage firm offers tractor-mounted units

    July 29, 2026
    Most Read Stories

    Kverneland adds balers to product range

    August 11, 2026

    Tramspread recommends Hexa-Cover to minimise reservoir losses

    August 11, 2026

    Historic Claas combine returns to work

    August 11, 2026
    Farm Contractor & Large Scale Farmer

    The UK's leading agricultural machinery journal

    Twitter LinkedIn
    © 2024 MA Agriculture Ltd, a Mark Allen Group company

    Privacy Policy | Cookies Policy | Terms & Conditions

    • Farmers Weekly
    • AA Farmer
    • Poultry News
    • Pig World

    Type above and press Enter to search. Press Esc to cancel.