From the start of the year, Alliance Tires has worked with GB Tyres to strengthen its position within the UK market.
Through the agreement, GB Tyres will distribute the full range of agricultural and forestry tyres via its agricultural subsidiary, Nordic Tyres. The first shipments are expected in early February.
Jay Singh, executive director at GB Tyres, said: “Both GB Tyres and Nordic Tyres are proud to be associated with a significant brand like Alliance that offers a complete range of agricultural and forestry tyres, and we look forward to the first tyres arriving.”
Graham Hutchison, commercial director, added: “This partnership represents a major step forward for Nordic Tyres as it continues to expand its product range and strengthen its position within the industry.”