Taking over the territory formerly handled by Farmstar and Brigg, Russells will extend its Manitou agricultural sales area.
The new area extends from the north of Sheffield eastwards through South Yorkshire and northern Lincolnshire to Grimsby. It complements the company’s territory, which operates from depots in Northallerton, Leyburn, Malton, Boroughbridge, Cranswick, Eggborough and Owstwick.
Peter Smyth, Manitou sales director UK and Ireland, commented: “Manitou UK has worked closely with Farmstar for many years and we thank them for their support of the Manitou brand.
“As part of our continued focus on strengthening our dealer network and ensuring a consistent, high level of specialist service, we have decided to transfer the territory to the Russells Group. With over 80 specialist engineers and seven locations across Yorkshire, Russells has the scale, experience and infrastructure to support Manitou customers both now and in the future.”
Russells has been a Manitou dealer for over 40 years, and has a history stretching back over a century, with a strong reputation for long-term customer relations and dependable aftersales support.
Paul Russell, CEO of Russells, said: “We are delighted to be awarded the additional territory from Manitou. Our commitment to our new and existing customer base, is that our dedicated sales team are supported by experienced service engineers and a fully stocked parts departments, to ensure all customers will receive expert advice, a great sales experience and strong aftersales support. We look forward to working with customers old and new, for all your Manitou needs.”