Alliance has strengthened its working agreement with Kevin Burke Tyres to expand its key dealer network across Ireland.
As part of this, Cathal Murtagh has joined Kevin Burke Tyres as commercial director for original equipment (OE) and Alliance aftersales. In this new role, it is hoped that the OE business will develop further, as well as the expansion of the Alliance dealer network.
Girish Kumar Patidar, country manager, Ireland, at Alliance, said: “Alliance is committed to continuing to grow its presence in Ireland and to strengthening the support we provide to OE (Trailer Manufacturers), dealers, contractors and farmers across the country. Our partnership with KBT is an important part of this approach, combining Alliance’s tyre technology and product expertise with KBT’s knowledge of the Irish market and its established dealer network and aspiration to excel in OE segment.
“Cathal’s industry experience will further strengthen this partnership and support our work with dealers and OE customers across Ireland. Together with KBT, we want to make sure that farmers have access not only to the right tyre solutions, but also to the technical knowledge and aftersales support needed to make informed tyre choices for their operations.
“We look forward to building on the strong foundation established over recent years and continuing to develop the Alliance business in Ireland.
Cathal Murtagh added: “I look forward to working with the KBT team, our OE customers and the Alliance dealer network to build on the relationships already established across Ireland. My experience in the tyre industry has given me a strong understanding of the importance of technical knowledge, customer relationships and practical support, and I look forward to bringing this experience to the role.”