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      July 2025 issue available now

      By Matthew TiltJuly 9, 2025
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    Dealership News

    BRP announces new dealer as it expands Welsh network

    Matthew TiltBy Matthew TiltApril 26, 20242 Mins Read
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    Bombardier Recreational Products (BRP) has announced that Thorncliffe will join its dealer network. The Rhyl-based, family-run business has more than 36 years of experience within the construction sector and the addition of the Can-Am off-road brand means it will expand its sales and service team.

    The appointment is part of the company’s ongoing expansion throughout Wales as it looks to increase its market share in the utility sector. Despite specialising in construction, Thorncliffe recently acquired a groundcare and machinery business and is reportedly committed to meeting the demand for ATVs and side-by-side vehicles across various industries.

    Rachael Turner, BRP commercial manager UK & Ireland, said: “Wales is a growing market for Can-Am ATVs and SSVs and the addition of Callum and his team will assist our expansion within the region. The team at Thorncliffe are passionate about providing the highest quality ATVs and SSVs to their customer base and we look forward to forging a successful relationship with them and to help them grow through the provision of products that will enable them to open new avenues.”

    Callum Jones, site manager, Thorncliffe, added: “We recently acquired a local groundcare and machinery business so we started looking for an SSV that would be suitable for use in the groundcare sector. Through word of mouth, we came across Can-Am. From there, we looked further into its offering and there were two distinct factors that made Can-Am stand out from the crowd.

    “The first is the high-quality vehicles it produces and the second is the breadth of the line-up, which gave us the confidence to know that we could provide customers with an ATV or SSV to meet their needs and requirements. We are excited about what the future holds with Can-Am.”

    For more information go to www.can-amwales.co.uk

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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