Yokohama Off-Highway Tires (YOHT) has announced that from October 2022, Kevin Burke Tyres (KBT Ltd) will distribute the entire Alliance brand portfolio across Ireland.
The decision was based on KBT’s reputation for supplying premium tyre brands at value prices. Established in 1995, the company has become one of the country’s largest wholesale tyre providers and relocated to purpose-built premises in 2019, near Athenry.
Kevin Burke, managing director of KBT, said: “We at KBT are excited to be a chosen wholesale partner for Alliance tyres. In the current cost of living crisis, our customers are looking for value for money and Alliance tyres provide that. Our mission statement very much aligns with theirs – Value Driven, Application Specific and Purpose Build.
“The Alliance brand along with KBT’s knowledge of the tyre and wheel business makes a perfect partnership for end users and OE manufacturers alike. We look forward to working with the Alliance brand and further building on their success in the Irish market.”
“Kevin Burke Tyres has grown an enviable reputation as one of Ireland’s key suppliers of off-highway tyres, and Alliance tyres have long enjoyed a reputation for quality and value. I’m very excited about the partnership between our two businesses.
“By giving consumers wider access to our brand it gives us an opportunity to attack and win in this key market together, and continue to build upon the success we’ve already had in Ireland”, said Andrew Musgrave, country manager UK & Ireland at YOHT.
