Maschio Gaspardo and Opico have announced plans to establish an independent UK distribution branch for the full range of Maschio Gaspardo products.
Chief commercial officer for Maschio Gaspardo, Alessio Ruilini, said: “We are incredibly grateful to the OPICO team for the work they have done in growing the Maschio Gaspardo brand in the UK over the last 12 years.
“We’re now at a point that we want to widen our offering to include the full range of products we sell across the world including sprayers, fertiliser spreaders, direct-drills and cultivation equipment. To do that we are setting up our own branch in the UK, just as we have in other major European markets.”
Dealers and customers will be fully supported at the new UK headquarters and a dedicated sales team has already been formed by Opico. The new team consists of three territory managers who will be supported by a UK-based technical support team. Recruitment is underway for an additional after-sales support team.
Based in the Midlands, the new office and parts storage facility is positioned to service the entire UK dealer network.
The wider range of products will be exhibited on the Maschio Gaspardo stand at Cereals 2023 and the sales team will be on hand to demonstrate existing machinery. A host of new products new to the UK market will also be on show.
To ensure continuity and a seamless transition as dealers move across to the new business, Opico will continue to oversee distribution of Maschio products and provide back-up until the end of the year.
Opico managing director, James Woolway, said: “We’re really proud of the job we’ve done in growing the Maschio and Gaspardo brands in the UK over the last 12 years. It’s really heartening to see such a strong, healthy business ready to take the next step and we’re pleased to be assisting Maschio Gaspardo in that.
“Having a broader product range and its own dedicated team to back it up can only help in building on the success we’ve had.”