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      By Matthew TiltAugust 1, 2025
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    Dealership News

    Merlo extends dealer coverage following the appointment of Lister Wilder

    Matthew TiltBy Matthew TiltMarch 3, 20232 Mins Read
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    Left to right: Robin Cooch (National Aftersales Manager, Merlo UK), Toby Bennet (Head of Sales, Lister Wilder) Charlie King (Managing Director, Lister Wilder), Phill Hughes (Sales & Hire Director, Lister Wilder), Shaun Groom (General Manager, Merlo UK).

    Telehandler specialist Merlo has appointed Lister Wilder to offer sales and service of its portfolio across a vastly extended area, effective from the 1st of March.

    “Following an announcement at the end of 2022 that Chandlers FE Ltd would be moving their focus into other product areas we have been working hard to secure a stable and long-term partner for the Merlo franchise in the area,” said Shaun Groom, general manager at Merlo UK.

    “We are delighted to be able to announce the further strengthening of our relationship with Lister Wilder with the expansion of their territory for Merlo”

    Lister Wilder will offer the full telehandler range, the Cingo tracked carriers, TreEmme attachments and forestry tractors from the Merlo brand, covering an area that stretches from Bristol to Windsor, with the depots in Bristol, Cirencester and Reading joining the Ashford premises – which already represented the Merlo franchise.

    “We are really excited to be representing Merlo again from our Western & Central branches,” explained Phill Hughes, sales & hire director at Lister Wilder. “Merlo and Lister Wilder hold a lot of common values; both being family companies that have been supporting agriculture for many years.

    “We are under no illusion as to the responsibility that this announcement brings, these machines are widely accepted as one of the most frequently used and relied upon machines on farms, so good backup is paramount.

    “We have welcomed new team members to Lister Wilder to ensure this is the case and are now ready to hit the ground running, allowing us to continue supporting our customers with the best machinery on the market!”

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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