The start of November marked a new era for Rea Valley Tractors (RVT). Becoming one of the biggest agricultural dealers in the country, the company is opening three branches Middlewich (Cheshire), Ormskirk (Lancashire) and Denbigh (North Wales).
In addition to its existing branches in Welshpool (Mid Wales), Sudbury (Derby), Newport and Shrewsbury (Shropshire), RVT will double its trading area for its new franchise New Holland, as well as enhanced coverage for JCB, Kuhn Farm Machinery and its other franchises.
The Sudbury depot will move forward as a JCB Centre of Excellence and will also be an enhancement to the current Kuhn portfolio as a dedicated Kuhn Baler Centre.
These changes have created more than 60 job opportunities, while also retaining 95% of the current workforce. RVT will continue to invest in its staff, introducing product specialists for harvest products, JCB and in-field parts.
Steve Petford, RVT’s managing director said: “New relationships will take time to build, but in a relatively short time, RVT’s aim is to provide all customers both established and new, with a much more enhanced service than ever would have been possible before.
“Through our seven depots, we will have dedicated specialists in your field, who will be operating with local support by local teams and we look forward to showcasing the outstanding service RVT has to offer.”
“This is a new dawn for Rea Valley Tractors. After 38 years, we are really excited by the opportunity not only for our business but customers alike by supplying and servicing machinery from world-class British manufacturers. Combined with our skilled workforce, knowledge of the area and drive to move our business forward, the future is tremendously exciting,” said RVT’s chairman Simon Clarke.
