The organisers of the Midlands Machinery Show, which celebrates its 10th event next week, have announced that it will adopt a one-day format from 2025.
The Newark and Nottinghamshire Agricultural Society (NNAS) made the decision after consulting exhibitors and visitor feedback. Speaking on the change, events and development manager, Elizabeth Halsall said:
“The agricultural industry has changed significantly over the years and it’s important that we remain in-tune with what people want from a well-established, regional show.
“We recognise that visitors have less time to be away from their businesses, and that exhibitors want to make show attendance as efficient as possible. This new one-day format will help in both those regards.”
Long-time supporters of the show, Chandlers Farm Equipment, agree with the decision. Managing director Gavin Pell explained: “The show has enjoyed huge success in its original format which was set out ten years ago. We have to acknowledge that the industry has changed and it’s right for the agricultural society to review how the event runs.
“We feel a one-day show will be really positive, meaning it is more cost-effective for us to attend, visitor footfall will be concentrated to one day, and there will be less time away from the farm for those who want to attend.”
The organising committee says that it is excited about the potential of bringing two days’ footfall into a single day. “This should create an even greater buzz for our valued exhibitors,” Elizabeth said.
“We believe this positive move will further enhance what is already a hugely valued and well-supported regional show.”
Exhibitor comments
Nigel Bottom, managing director of Witham Group, has exhibited at the event since it started. He said: “After 10 years of continued support for the Midlands Machinery Show as a two-day event, we are supportive of the move to a more condensed, one-day format, to exhibit our products at a very successful regional machinery show.”
Adding to this, Glen Bellamy, director at Fentons of Bourne, noted: “We all know how time-pressured farmers and their staff are, and the same goes for the exhibitors who attend the Midlands Machinery Show. So we are supportive of the move to a one-day event and we will continue to attend the show as we have for the past decade.”
Further to the announcement, the NNAS has scheduled the 2025 Midlands Machinery Show for the 19th of November.
For more information go to www.midlandsmachineryshow.com