In light of the growing demand for agricultural radial tyres in Europe and around the world, Ceat Speciality has increased its production capacity by 50% throughout 2022 and will boost this further by 55 tonnes per day over the next two years.
The company has been awarded the Deming Prize for Total Quality Management, with its plant at Ambernath, near Mumbai, said to be one of the most advanced agricultural tyre plants in the world.
“We’ve invested in world-class manufacturing technologies and the best talent to design Ceat agriculture tyres,” said chief executive Amit Tolani. “So it is very gratifying to see the strong demand for our products since entering the European market five years ago.”
As well as increasing market share, the company has made inroads with OEMs, notably AGCO, CNH, John Deere and JCB. Mr Tolani added that Ceat is working to gain further OE fitments throughout Europe.
“Ceat is in a good position in Europe with farmers dealing with high input costs but still requiring the latest Agriculture tyre technologies,” he said. “We can provide farmers technologies such as VF and IF tyres at affordable prices to allow them to lower their overall farm operating costs.”