John Deere has used its own Deere TV Studio for the first time to show the world its latest machines. Experts, farmers and influencers presented the new 6R tractors series, as well as the latest combines and forage harvesters using live interviews and videos.
The three late-night shows are available to watch on YouTube and have been viewed more than 220,000 times.
The stars of the show were the 14 new 6R models. Gareth Gault, known to fans of the Grassmen as Donkey, gave a look behind the scenes of Mannheim factory. He followed the assembly line inside Europe’s largest tractor plant and demonstrated the innovations found on the new range of tractors.
For the forage show, the 9500 and 9600 machines were the focus. Experts from the Zweibrücker Harvesting Machinery Factory demonstrated the benefits of the new 18-litre John Deere engine and the Harvest Motion Plus technology. Donkey was also the first to test the 9600 foragers in practice. Afterwards, the show went to Italy, for a nostalgic look back 50 years to the beginnings of John Deere forage harvesters.
The combine show focused on the performance of the John Deere harvester portfolio. Experts and farmers were invited to talk about their experiences with the X9 combine. Tom and Will from the Instagram account Rowles Farm were allowed to try the combine on the field and to learn more about it. Practical videos have shown that John Deere’s flagship model harvests more than 100 tonnes of wheat per hour.
Patrice Bouédibéla, known for his work on the music channel MTV, among other things, presented the three episodes.
