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    Farm Contractor & Large Scale Farmer
    Machinery

    Kverneland and Kubota acquire 80% of merger manufacturer ROC

    Matthew TiltBy Matthew TiltOctober 11, 20212 Mins Read
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    ROC-Machine-07-10-21-FINAL2-gv7y3786zl

    Meeting the growing demand for grass mergers in forage operations, Kverneland Group and parent company the Kubota Corporation, has announced that it has signed an agreement to acquire 80% of the shares in the ROC Company, a leading producer in Italy.

    Mr Shingo Handa, president and CEO of Kverneland, confirmed that the purchase will strengthen the strategic commitment to hay and forage harvesting equipment, adding the merger product line and achieving synergies between the companies.

    Furthermore, Mr Hanada stated that the ROC distribution partners and customers will be an important asset and confirmed the continuation of the brand and its distribution.

    The current owners of the ROC Company, Mr Denis Ubaldi and Mr Raffaele Ubaldi, will continue their roles after the transaction.

    The Ubaldi brothers said: “We see great opportunities and synergies in becoming part of Kverneland- and Kubota Group. Being part of this group with a strong global footprint offers important strengths in many areas such as product development, manufacturing and not least in the important further digitalisation of farming systems and solutions.”

    They added that they believe this deal will strengthen ROC and its ability to grow and deliver attractive products, solutions and support to their distribution partners and customers.

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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