Meeting the growing demand for grass mergers in forage operations, Kverneland Group and parent company the Kubota Corporation, has announced that it has signed an agreement to acquire 80% of the shares in the ROC Company, a leading producer in Italy.
Mr Shingo Handa, president and CEO of Kverneland, confirmed that the purchase will strengthen the strategic commitment to hay and forage harvesting equipment, adding the merger product line and achieving synergies between the companies.
Furthermore, Mr Hanada stated that the ROC distribution partners and customers will be an important asset and confirmed the continuation of the brand and its distribution.
The current owners of the ROC Company, Mr Denis Ubaldi and Mr Raffaele Ubaldi, will continue their roles after the transaction.
The Ubaldi brothers said: “We see great opportunities and synergies in becoming part of Kverneland- and Kubota Group. Being part of this group with a strong global footprint offers important strengths in many areas such as product development, manufacturing and not least in the important further digitalisation of farming systems and solutions.”
They added that they believe this deal will strengthen ROC and its ability to grow and deliver attractive products, solutions and support to their distribution partners and customers.
