Farm Contractor & Large Scale Farmer
    Twitter LinkedIn
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Subscribe
    • Contact Us
    Twitter LinkedIn
    Podcast
    Farm Contractor & Large Scale Farmer
    • News
      • Arable & Agronomy
      • Dealership News
      • Environmental Land Management Scheme/Policy
      • Event News
      • Health & Safety
      • Machinery
      • People
      • World News
    • Farm Machinery
      • Amenity & Maintenance
      • Cultivations
      • Drilling
      • Grassland Equipment
      • Harvesting
      • Muck & Slurry
      • Sprayers
      • Telehandlers
      • Tractors
      • Tractor of the Year
      • Tyres & Tracks
      • Whatever happened to?
    • Precision Farming
    • Markets & Policy
    • Profiles
      • National Arable and Grassland Awards
      • Company Profiles
      • Reader Profiles
    • Livestock
      • Beef
      • Dairy
      • Sheep
    • Magazines
      1. July 2025 issue
      2. June 2025 issue
      3. Cereals event guide 2025
      4. May 2025 issue
      5. April 2025 issue
      6. March 2025 issue
      7. 2025 Tyre Developments supplement
      8. February 2025 issue
      9. National Arable and Grassland Awards supplement
      10. January 2025 issue
      11. December 2024 issue
      12. November 2024 issue
      13. October 2024 issue
      14. September 2024 issue
      15. August 2024 Issue
      16. 2024 Drills and Seeds supplement
      17. July 2024 Issue
      18. Cereals Supplement
      19. June 2024 Issue
      20. May 2024 Issue
      21. April 2024 Issue
      22. Tyres and Tracks Supplement
      23. March 2024 Issue
      24. National Arable & Grassland Award – Meet the Finalists
      25. February 2024 Issue
      26. January 2024 Issue
      27. December 2023
      28. Agritechnica Preview Supplement
      29. November 2023
      30. October 2023
      Featured

      July 2025 issue available now

      By Matthew TiltJuly 9, 2025
      Recent

      July 2025 issue available now

      July 9, 2025

      Cereals event guide 2025 available now

      June 20, 2025

      June 2025 issue available now

      June 2, 2025
    • Events
    • Podcast
    Farm Contractor & Large Scale Farmer
    Machinery

    Kverneland and Kubota acquire 80% of merger manufacturer ROC

    Matthew TiltBy Matthew TiltOctober 11, 20212 Mins Read
    Facebook Twitter LinkedIn Email
    ROC-Machine-07-10-21-FINAL2-gv7y3786zl

    Meeting the growing demand for grass mergers in forage operations, Kverneland Group and parent company the Kubota Corporation, has announced that it has signed an agreement to acquire 80% of the shares in the ROC Company, a leading producer in Italy.

    Mr Shingo Handa, president and CEO of Kverneland, confirmed that the purchase will strengthen the strategic commitment to hay and forage harvesting equipment, adding the merger product line and achieving synergies between the companies.

    Furthermore, Mr Hanada stated that the ROC distribution partners and customers will be an important asset and confirmed the continuation of the brand and its distribution.

    The current owners of the ROC Company, Mr Denis Ubaldi and Mr Raffaele Ubaldi, will continue their roles after the transaction.

    The Ubaldi brothers said: “We see great opportunities and synergies in becoming part of Kverneland- and Kubota Group. Being part of this group with a strong global footprint offers important strengths in many areas such as product development, manufacturing and not least in the important further digitalisation of farming systems and solutions.”

    They added that they believe this deal will strengthen ROC and its ability to grow and deliver attractive products, solutions and support to their distribution partners and customers.

    Tweet
    Share
    Share
    Pin
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleClaas confirms Agritechnica attendance
    Next Article Tractor of the Year – Best of Utility: Landini 5-120 Dynamic
    Matthew Tilt
    • Twitter
    • LinkedIn

    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

    Read Similar Stories

    Versatile dribble bar provides precise application

    July 9, 2025

    June tractor registrations see smaller decline

    July 7, 2025

    Baler upgrade improves operation for Essex contractor

    July 7, 2025
    Most Read Stories

    High-quality bales and reliability key to baler

    July 13, 2025

    Polaris’ latest line-up of off-road vehicles put to the test

    July 12, 2025

    Polish factory key part of Joskin business

    July 11, 2025
    Farm Contractor & Large Scale Farmer

    The UK's leading agricultural machinery journal

    Twitter LinkedIn
    © 2024 MA Agriculture Ltd, a Mark Allen Group company

    Privacy Policy | Cookies Policy | Terms & Conditions

    • Farmers Weekly
    • AA Farmer
    • Poultry News
    • Pig World

    Type above and press Enter to search. Press Esc to cancel.