Just under five months before the start of Agritechnica 2022, Claas has confirmed that it will attend the fair and has announced details of its new stand concept.
The stand will move from Hall 13 to the EXPO Pavilions P32 to P35 in the centre of the exhibition grounds.
“Situated at West Entrance 1, the position of our stand in Hall 13 during previous fairs was already very favourable”, explained David Schiefer, who is responsible for Agritechnica at Claas Corporate Marketing. “But the position in the EXPO Pavilions with the surrounding outdoor areas gives us the opportunity to reshape our stand concept, to present the CLAAS brand as well as our machinery and digital products in a new way and, due to the airier, split and larger stand area, to improve our compliance with the COVID-19 hygiene concept, while still introducing fresh ideas and approaches for product and topical presentations. Our stand will therefore enable an entirely new trade fair experience.”
The stand will be emblazoned with the slogan ‘Hard Work. Smartly Done’ and the company will use the four pavilions and adjacent ground to showcase a variety of topical focuses at Agritechnica, including the new Trion combine harvester model series that was launched back in August and its latest smart system and digital solutions.
“Agritechnica is a vital platform for us to communicate with customers and dealers”, summarised Jan-Hendrik Mohr from the Claas Group Executive Board. “Besides that, the world’s leading fair for agricultural machinery is absolutely vital as a gathering place for industry representatives and a focal point to showcase the latest international trends. Make no mistake, the current political situation necessitates investments in new technology and prudent business decisions in many areas.”
The human touch also matters in the agricultural industry, which is shaped to a considerable extent by family businesses. Mohr is convinced: “The pandemic has been with us now for more than one and a half years, and many people are eager to meet in person once again, especially considering the high vaccination rate in the age groups generally attending the fair.”
Additional information and details about the Claas stand will be announced a few weeks ahead of the fair.