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      By Matthew TiltSeptember 1, 2025
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    Machinery

    Massey Ferguson 9S wins Red Dot Design Award

    Matthew TiltBy Matthew TiltApril 11, 20242 Mins Read
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    Continuing a run of awards for its revamped 5S and 8S tractors, Massey Ferguson has once again been awarded the Red Dot Design Award for its flagship MF 9S series.

    “We are honoured the MF 9S has been chosen for this special award,” said Thierry Lhotte, vice president & managing director, Massey Ferguson, Europe & Middle East. “This confirms our commitment to developing pioneering designs to help our customers enhance their productivity, which the distinguished jury has recognised with the Red Dot Award.

    “Developed for farmers by farmers, after seven years of intensive customer consultations and testing, Massey Ferguson first introduced this radical, yet practical design on the MF 8S Series, which received a Red Dot Design Award in 2021. Now, the MF 9S Series builds on the design’s success of the Protect-U and cab, delivering outstanding performance, reliability and an enhanced user experience, along with innovative technology specifically tailored to meet farmers’ different needs.”

    Six models are offered in the range, from 285hp up to 425hp, all with the Protect-U engine and cab installation to minimise heat and vibration transfer to the operator. They also feature the Dyna-VT continuously variable transmission, as well as MF Guide and MF Connect as standard.

    For more information go to www.masseyferguson.co.uk

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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