Massey Ferguson celebrates Red Dot success

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Massey Ferguson has announced that it has been awarded a Red Dot Award: Product Design 2021 in the commercial vehicle category for its MF 8S tractor series.

This follows the announcement back in December that the 8S.265 Dyna E-Power Exclusive had been voted Tractor of the Year 2021, and the accolade of Best Global Digital launch in 2020.

An international jury selected the MF 8S from thousands of entries. The award is only presented for products that feature an outstanding design.

“We are honoured the MF 8S has been chosen to receive this special award,” said Thierry Lhotte, vice president & managing director Massey Ferguson, Europe & Middle East. “With the MF 8S Series, we are defining a new era in tractor design, which the jury has distinguished with the Red Dot: Product Design 2021 Award.

“Developed for farmers by farmers, following seven years of thorough testing and extensive customer consultation, the MF 8S Series combines radical designs with a practical purpose. While equipped to a superb specification, it also introduces a completely new and enhanced user experience.”

“The MF 8S launch was just the first milestone of our fully rejuvenated tractor range offensive. We are thrilled to have received such industry-leading awards for the MF 8S together with farmers’ recognition through their choice for their new tractor. This is just the beginning. After the MF 8S and the MF 5S launches in 2020 we are now looking forward for new launches to come by the end of the year 2021, meeting farmers’ demand for straightforward and dependable smart and connected machines,” added Francesco Murro, director of marketing, Massey Ferguson Europe & Middle East.

Massey Ferguson wasn’t the only AGCO brand to be successful at the Red Dot Design Awards, click here to read our coverage of Valtra’s award win.

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Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.