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      By Matthew TiltSeptember 1, 2026
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    Dealership News

    New Holland reveals 2020 Dealer of the Year Award winners

    Matthew TiltBy Matthew TiltApril 30, 20212 Mins Read
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    NH-Dealer-Of-The-Year-logo

    Celebrating excellence in performance and service quality across its UK and Republic of Ireland dealer network, New Holland has announced the winners of its 2020 Dealer of the Year Awards.

    Due to continued restrictions around the Covid-19 pandemic, the awards were announced during an online presentation on Thursday 22nd April, presented by Pat Smith, New Holland business director for the UK and ROI.

    Main category winners:

    Overall Dealer of the Year: Russells Ltd

    Medium TIV Dealer of the Year: Agricar Ltd

    Small TIV Dealer of the Year: T Alun Jones & Son Ltd

    Ireland Dealer of the Year: MC & S Agri Sales Ltd

    Product line category winners:

    Telehandler Dealer of the Year: Malpas Ltd

    Construction Equipment Dealer of the Year: T Alun Jones & Son Ltd

    Hay & Forage Dealer of the Year: T H White Agriculture Ltd

    Implements Dealer of the Year: Francis Bugler Ltd

    Service Dealer of the Year: Agricar Ltd

    Combine Dealer of the Year: Lloyd Ltd

    Parts Dealer of the Year: G & J Peck Ltd

    Tractor Dealer of the Year: Haynes Agricultural Ltd

    Mr Smith said: “2020 was a strong year across the whole range for New Holland, with gains in every product line thanks to the tremendous efforts from our Dealer network. 2021 has started strongly but will be a challenging year for many reasons and we are very lucky to have a strong Dealer network backed up by our manufacturing plant in Basildon and parts facility in Daventry. We have put additional resources in the field to mitigate the challenges and look forward to building on our successes of 2020.”

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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