Auctioneer Cheffins is expanding its machinery division with the appointment of James Beaton to the role of auction representative.
Mr Beaton joins the team from a field sales manager role at dealership Oliver Agriculture Ltd, which involved dealing directly with farming customers, manufacturers and importers. His new role will be to focus on consignments of machinery from farmers and contractors across the UK.
The company has seen record-breaking sales in the first quarter of the year, with more than £25 million of machinery going under the hammer through the Cheffins monthly auctions and on-site sales.
Bill King, chairman at Cheffins, said: “James, with his in-depth knowledge of agricultural machinery and significant connections within the farming community, will provide an essential connection between farmers and contractors looking to sell up surplus stock and our team based here at Sutton.
“As the monthly machinery sale continues to grow, we could see the real merit of having someone ‘on the ground’ who could go and meet clients and help with the consignment process. I have no doubts that James will help the machinery division consistently provide a brilliant service for both buyers and sellers from across the UK and further afield.”
Mr Beaton added: “I am excited to be joining the Cheffins machinery team which deals with some of the most exciting sales in the sector. I look forward to being able to meet Cheffins diverse range of clients, from farmers and one-man bands to some of the largest machinery dealers in the UK, as well as introducing some new customers to the sale ground at Sutton.
“Coming from a local farming family, I have a good understanding of the farming sector and their machinery needs, as well as the importance of being able to convert redundant surplus kit into cash, quickly and efficiently.”
For more information go to www.cheffins.co.uk
