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    Precision Farming

    Hutchinsons to introduce new Omnia functionality at Lamma

    Matthew TiltBy 2 Mins Read

    At Lamma, the agonomy and farm management software specialist, Hutchinsons, will introduce the PowerZone functionality to its Omnia system.

    The new map layer identifies field zones of differing yield potential, using up to 15 years of historical satellite biomass data, revealing the areas that consistently perform well, as well as those which do not.

    The company states that this will aid growers in making informed decisions about variable rate applications of seed, fertiliser and crop protection products.

    “The PowerZone map essentially highlights which parts of a field consistently perform well and which parts perform less well (lower potential) over the years,” explains Lewis McKerrow, head of digital agronomy with Hutchinsons.

    “It’s comparable to soil zone maps in the way it identifies underlying field variation and allows users to define management zones. PowerZone uses long-term biomass data to build a picture of field performance potential and creates a single, easy-to-use map layer within Omnia.”

    It’s facilitated through the xarvio Field Manager platform from BASF and has already been used by xarvio customers across Europe. The integration into Omnia will mark the first time it has been available to UK customers.

    “We are proud to introduce xarvio’s PowerZone feature to the UK market, enhancing sustainable agriculture through precise, field-zone-specific advice. Partnering with Hutchinson’s agronomy combines decades of local expertise with advanced digital farming technologies for tangible benefits to farmers and the environment,”  says Richard Corden, head of solutions & services at BASF.
    Omnia will be the only UK platform to offer PowerZone, which will be available to those with Business Manager accounts at no additional cost.
    “This new functionality gives Omnia users even more flexibility,” says Lewis. “It’s completely optional, but particularly useful for those taking on new blocks of land or where historical yield data isn’t available. PowerZone offers a clear, data-driven insight into field performance from the outset, helping growers make better-informed management decisions.”
    On the company’s stand at Lamma, visitors will be able to see how the new functionality operates with Omnia and speak directly to the digital agronomy team.
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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