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      By Matthew TiltOctober 1, 2025
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    Dealership News

    New Holland announces the winners of 2021 Dealer of the Year Awards

    Matthew TiltBy Matthew TiltMay 10, 20221 Min Read
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    New Holland has announced the winners of its 2021 UK and Ireland Dealer of the Year Awards, which celebrate excellence in performance and service quality across the dealer network.

    The winners were as follows:

    • Overall UK Dealer of the Year – Ernest Doe & Sons Ltd
    • Medium Dealer of the Year – Ravenhill Ltd
    • Small Dealer of the Year – Hawkins Agri Ltd
    • Ireland Dealer of the Year – Armstrong Machinery Ltd
    • Combine Dealer of the Year – Russell’s Ltd
    • Hay and Forage Dealer of the Year – T H White Ltd

    Pat Smith, New Holland business director for the UK and Ireland, said: “The purpose of these awards is to acknowledge and reward the performance and effort that our dealers put into the service they provide to our customers. The past two years have presented a unique challenge, not just in the agricultural machinery sector, but to all of us. That 2021 was a very successful year for New Holland and our dealers show the excellent teamwork across our whole dealer network”.

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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