Pöttinger has announced that it will not take part in the SIMA 2024 trade fair in Paris. While the company states that trade fairs and exhibitions play a role in putting it in closer proximity to its customers, the fact that international events are taking place at nearly the same time creates challenges for the firm.
“We will focus our resources more specifically on communicating directly with our clients. We will emphasize activities that address our end customers and their needs. We want to support them in the best possible way, according to the motto: “Everyone needs agriculture!”, Gregor Dietachmayr, Speaker of the Executive Board, said.
“As a globally active company, we would like the international trade fair organisations to coordinate their schedules better for the benefit of the exhibiting companies and visitors,” he added.
The company concluded by saying that it will continue to exhibit at select events, however, it hopes that these events will become more attractive with better coordination.