Farmers, industry stakeholders and the wider agricultural community are invited to join the AHDB Beef & Lamb for the first module of the Roots to Resilience programme.
In October, it unveiled its systems-based Knowledge Exchange Programme, challenging farmers to stop thinking in black and white.
Head of Engagement for Beef and Lamb, Samantha Charlton said: “We were thrilled to receive such a positive response to the programme. Our workshop events sold out in just a few days and the feedback we received from the farmers that attended was everything we’d hoped for and more.”
After attending the Roots to Resilience farmer workshop, James MacCartney said: “We as farmers become so used to thinking in a certain type of way. Roots to Resilience challenges the norm, and by stepping back and seeing the wider picture I’ve come away from the workshop with new ideas and approaches that I really think will benefit myself and my business moving forward.
“I’ve already got things in my head that I can take home and use to apply change tomorrow. I’d encourage everyone to get involved with the programme in any way they can.”
Samantha continued: “The workshops equipped us at AHDB with greater insight into the topics that our levy payers want and need more help with, and were vital in forming the content that these 2024 modules will deliver. I’m excited to open up Roots to Resilience to all levy payers and to continue shining a light on the people within farming businesses.”
The first module will be Change the goal, change the system – balancing food production and the ecosystem, with launch events being held in Hampshire, North Yorkshire (in partnership with the Yorkshire Agricultural Society) and Cumbria on the 24th, 25th and 26th of January. These are free for levy payers to attend.
For more information go to www.ahdb.org.uk