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    Farm Contractor & Large Scale Farmer
    Sheep

    New app to help sheep farmers turn their data into profit

    John SwireBy John SwireMarch 15, 20223 Mins Read
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    New app to help sheep farmers turn their data into profit

    The market-leading management software company Herdwatch, is innovating once again having created an all-new sheep management app, ‘Flockwatch by Herdwatch’.

    Herdwatch is a true AgriTech success story since being co-founded out of the farmer-owned co-operative FRS Network 8 years ago and is used on over 16,000 farms across Ireland and the UK. 

    They have made their name by delivering a simple, easy to use and reliable app which saves farmers an average of 3 hours a week on paperwork, according to a recent member survey by the company which received over 1,600 responses. 

    With a team of 45 people, the company are now setting their sight on their next ambition centred around the new Flockwatch service and international growth, and they have good reasons to be optimistic on their chances of success. 

    Turn data into profit

    The new Flockwatch service, which has seen Herdwatch invest over £400,000+ in the future of sheep farming to date, will help sheep farmers turn their data into profit by allowing them to manage flock performance to ultimately sell more lambs in the easy to use app: 

    • Manage flock individually or in groups
    • Record lambing and track ewe performance
    • Weight recording to track average daily gains
    • Connect an EID Reader to scan ear tags and view an animal’s history or add records easily
    • Capture feed & medicine records for farm compliance

    CEO & Co-founder Fabien Peyaud told us: “When we launched Herdwatch we set out to help farmers reduce the overwhelming amount of paperwork required for farm compliance. Since then, Herdwatch has evolved into an app that is as much about monitoring herd performance as it is about compliance, and our existing members find it very useful to make better and faster on-farm decisions.” 

    “Flockwatch is going to do the same thing for sheep farmers by allowing them to track flock performance and health individually or in groups in one simple to use app. It really shows the direction of travel of our business by taking the best of what we have learned from working with cattle farmers and applying those learnings to different farm enterprises.” Peyaud said. 

    “Our company mission is very simple, we are laser-focused on the digitalisation of farming for the benefit of farmers in order to make their businesses more sustainable and profitable where Flockwatch is another example of how we will deliver on this mission.”

    “Up to this point anyone who wanted to manage their flock had had very little to choose from, with most relying on pen and paper, and the famous biscuit tin. With Flockwatch sheep farmers now have an app at their fingertips which will allow rapid capture of lambing, breeding, weighing, medicines records and more. The Flockwatch app will highlight the best and worst performing ewes in order to make better decisions for the following season.” Mr. Peyaud concluded.  

    The Herdwatch + Flockwatch app can be downloaded for free at www.herdwatch.com/download.

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    John Swire

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