Farm Contractor & Large Scale Farmer
    Twitter LinkedIn
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Subscribe
    • Contact Us
    Twitter LinkedIn
    Podcast
    Farm Contractor & Large Scale Farmer
    • News
      • Arable & Agronomy
      • Dealership News
      • Environmental Land Management Scheme/Policy
      • Event News
      • Health & Safety
      • Machinery
      • People
      • World News
    • Farm Machinery
      • Amenity & Maintenance
      • Cultivations
      • Drilling
      • Grassland Equipment
      • Harvesting
      • Muck & Slurry
      • Sprayers
      • Telehandlers
      • Tractors
      • Tractor of the Year
      • Tyres & Tracks
      • Whatever happened to?
    • Precision Farming
    • Markets & Policy
    • Profiles
      • National Arable and Grassland Awards
      • Company Profiles
      • Reader Profiles
    • Livestock
      • Beef
      • Dairy
      • Sheep
    • Magazines
      1. May 2025 issue
      2. April 2025 issue
      3. March 2025 issue
      4. 2025 Tyre Developments supplement
      5. February 2025 issue
      6. National Arable and Grassland Awards supplement
      7. January 2025 issue
      8. December 2024 issue
      9. November 2024 issue
      10. October 2024 issue
      11. September 2024 issue
      12. August 2024 Issue
      13. 2024 Drills and Seeds supplement
      14. July 2024 Issue
      15. Cereals Supplement
      16. June 2024 Issue
      17. May 2024 Issue
      18. April 2024 Issue
      19. Tyres and Tracks Supplement
      20. March 2024 Issue
      21. National Arable & Grassland Award – Meet the Finalists
      22. February 2024 Issue
      23. January 2024 Issue
      24. December 2023
      25. Agritechnica Preview Supplement
      26. November 2023
      27. October 2023
      Featured

      May 2025 issue available now

      By Matthew TiltMay 1, 2025
      Recent

      May 2025 issue available now

      May 1, 2025

      April 2025 issue available now

      April 1, 2025

      March 2025 issue available now

      February 28, 2025
    • Events
    • Podcast
    Farm Contractor & Large Scale Farmer
    Environmental Land Management Scheme/Policy

    Strategic collaboration signals new era for UK ag

    Matthew TiltBy Matthew TiltOctober 1, 20213 Mins Read
    Facebook Twitter LinkedIn Email
    Crediton Monitor Farm opening meeting
    Crediton Monitor Farm opening meeting

    Trinity AgTech and the Agriculture and Horticulture Development Board (AHDB) have announced a new collaboration to help UK farming meet its full potential. The agreement comes as the industry is set to undergo the biggest change in recent memory.

    The two organisations will focus on environmental sustainability and profitability calculations. This will aid farmers who will soon be required to demonstrate these metrics accurately for future public payment schemes and who also want to take advantage of natural capital markets.

    Through the collaboration, Trinity AgTech and the AHDB will benefit from skill sharing, technological and scientific expertise, and national inventory data to enable ever-more precise and accurate calculations through advanced software to determine UK environmental evidence. The partnership will also focus on maximising opportunities for knowledge exchange work through the Farm Excellence Platform.

    Trinity AgTech will also support the development of AHDB’s Environmental Benchmarking Calculation Engine (EBCE) with Trinity AgTech providing scientific and technological development and testing of the tool.

    The EBCE complements the work already achieved by Trinity AgTech after launching their digital assistant, Sandy, in June. Both platforms will help support the efforts of the current and future generations of farmers in meeting the challenges and opportunities regarding net-zero, biodiversity, water protection and profitability.

    Trinity AgTech founder and executive chairman, Dr Hosein Khajeh-Hosseiny, said: “There are several valuable advances for the industry that can be made by working collaboratively, and we’re thrilled to be part of AHDB’s new reinvigorated and restructured narrative. It’s an important step towards supporting farmers in achieving the maximum growth of their natural capital and the associated financial gains.

    “Sandy’s already scientifically the most precise and easy to use digital assistant for farmers, and it continues to learn from all stakeholders. It’s our hope that through this partnership no stone is left unturned to deliver scientific and technological excellence to support farmers through this evolution.”

    Harley Stoddart cropped
    Harley Stoddart

    Harley Stoddart, AHDB’s senior agri-environment scientist, will be joining Trinity AgTech’s Scientific Board as its 33rd member and said: “I am looking forward to working with Trinity AgTech and believe the collaboration with AHDB will greatly benefit the industry. Our partnership will work to further enhance the science behind the tools and services farmers need to measure and report their sustainability performance. This will empower them to make more informed decisions to meet the challenges and opportunities of delivering reduced emissions, improving biodiversity and increasing profitability.”

    Dr Jon Hillier, Trinity AgTech’s managing director of science, is also a senior lecturer at Edinburgh University’s Global Academy of Agriculture and Food Security and has worked with AHDB for many years. He said: “The complementary offerings of the two organisations express a genuine and powerful departure from the old way of addressing industry challenges.

    “Faced with changes to subsidies and an ever-conscious consumer, farmers are yearning for an integrated, standardised and trusted approach. This partnership of AHDB with Trinity AgTech and its cutting-edge digital platform will provide new opportunities for farmers to meet their goals which may have previously been difficult to obtain.”

    Professor Simon Potts, chair of Trinity AgTech’s Scientific Board, said: “This partnership will support farmers to take a holistic approach when benchmarking their environmental credentials. Looking at the relationship between land use, biodiversity and ecosystem services – alongside their profitability – will support them to make better farm management choices, and achieve significantly better financial outcomes as farming enters a new era.”

    Tweet
    Share
    Share
    Pin
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleKuhn showcases new Duo-Liner press
    Next Article Amazone UK appoints new member of the management team
    Matthew Tilt
    • Twitter
    • LinkedIn

    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

    Read Similar Stories

    New report shows benefits of reducing bare soil

    April 4, 2025

    SFI schemes closed as government claims ‘record number’ of applicants

    March 12, 2025

    AHDB urges growers to future-proof against changing weather patterns

    March 5, 2025
    Most Read Stories

    Kuhn highlights machines available for grant funding

    May 12, 2025

    West Midlands council switches to electric ATVs

    May 12, 2025

    Bunning to showcase spreader range at Royal Highland Show

    May 12, 2025
    Farm Contractor & Large Scale Farmer

    The UK's leading agricultural machinery journal

    Twitter LinkedIn
    © 2024 MA Agriculture Ltd, a Mark Allen Group company

    Privacy Policy | Cookies Policy | Terms & Conditions

    • Farmers Weekly
    • AA Farmer
    • Poultry News
    • Pig World

    Type above and press Enter to search. Press Esc to cancel.