Early bird tickets are now available for Cereals 2023, taking place at the Thoresby Estate, Nottinghamshire on the 13th and 14th of June, with 50% of the proceeds going to the Multiple System Atrophy (MSA) Trust.
The 4,860-hectare site has been managed by the Pierrepont family since the 1590s, and the current incumbent Gregor Pierrepont had no hesitation in choosing the charity.
“It’s very close to our hearts as it was set up by my aunt Sarah, who was afflicted by this very rare disease,” he explained.
The Trust provides specialist nurses and research to support people living with the disease, and Cereals will host a special fundraiser at Sarah’s Wood, an area of woodland on the Estate established for the Trust, on the 13th of June.
As always, the event will focus on the latest developments in arable agronomy, machinery, technology and business advice. According to event manager Alli McEntyre, exhibitor numbers are up 30% and the event will include four new features.
- The Energy and Biomass Hub – a host of seminars to help growers navigate rising energy costs
- The AgAnalyst Academy – exploring how to get the most from precision agriculture
- The Cereals Stories Stage – guest farmers talking about how social media has changed their business
- The Bednar Arrive and Ride Experience – a chance to ride alongside a series of Bednar implements to see them in action
Back by popular demand is the Isuzu Off-road Driving Experience, and of course, crop plots remain at the heart of the event, with five new plots alongside the returning wheat and barley feature.
Also returning is the NIAB Soil Hole, giving visitors the opportunity to see the impact of cultivation effects and crop growth below the surface of the soil. There will also be the NAAC Drainage Hub, featuring seminars and the chance to meet exhibitors in this sector.
Working demonstrations include the ever-popular Syngenta Sprays and Sprayers Arena and an expanded Drill Demos area. Visitors will also be able to see mechanical weeding demonstrations from Garford, as well as demonstrations from Bednar, Case, IH, Hardi, and New Holland.
There will also be an expanded Robotics and Automation area, including the autonomous field robot Agbot by AgXeed.
On the Cereals Mainstage, there will be a host of seminars, covering topics including agricultural policy, net zero, regenerative farming and the latest technologies and innovations.
“Cereals is set to host an impressive 400 exhibitors with 115+ new bookings,” said Ms McEntyre. “These include machinery specialists Weaving Machinery, Alpego, Vogelsang, and Bednar, as well as seed breeders RAGT, crop protection specialist Berthoud, and agri-business consultants Brown & Co.
“Cereals is a key event in the arable calendar, evidenced by the 30% increase in bookings. It brings together people from across the industry to share specialist knowledge, innovation, and a determination to tackle the key challenges which farmers are facing.”
Early bird tickets are priced at £10 each until the 13th of April, increasing to £15 each when booked online before the 12th of June. Tickets purchased on the day of the event will be priced at £20.
For more information and to book tickets go to www.cerealsevent.co.uk