Farming Simulator, the acclaimed video game series, has announced that Lamma 2024 will be the first UK venue for its esports league.
Sarah Whittaker-Smith, event director said: “The world of esports may be new to some in our industry, but we know that a lot of farmers are also gamers. Many finish work on the farm, then go home to pick up their controllers and play in the evening. With more than 150 farming brands and big machinery names also getting involved, Lamma is the perfect place for Farming Simulator League’s first UK event.
“This competition brings something totally unique to Lamma 2024, and we can’t wait to put it in front of a new audience.”
It will take place across both days of the show, with teams of three players competing live from the League Theatre in the NEC. During the competition, players will earn points by manoeuvring tractors and other equipment over hilly terrain to deliver bales to their team’s barn, as well as harvesting grain.
Various other game elements will be utilised across ten minutes and the team with the most points at the end wins.
“Farming Simulator is about growth – and with our attendance at Lamma, we continue to cultivate our international presence and even put new seeds into the soil by expanding the Farming Simulator League. We’re very happy and look forward to meeting new interested farmers and players in the UK,” said Boris Stefan, head of publishing at GIANTS Software.
Neil Macer, Case IH marketing manager, UK & Ireland, said: “As a manufacturer featured in Farming Simulator, here at Case IH we’re very excited to see the Farming Simulator League taking place at Lamma. We are looking forward to showing visitors the latest red innovations on our stand, some of which will be coming to FS very soon!”
Craig Bryson, sales territory manager North for Krone UK, said: “Having Farming Simulator at Lamma will be great addition bringing something new and exciting to the event. Here at Krone, we are proud to have our machines involved in Farming Simulator; they have our most up to date models and are incredibly realistic.
“Being at Lamma will give players of the game a chance to experience the machines first hand such as the BiG M 450, BiG X and BiG Pack Gen5 baler.
“As a long-standing fan of the game, I now enjoy playing it with my two sons (6&9) who are obsessed with all aspects of the game. I look forward to visiting the stand and reporting back to the boys.”
For more information go to www.lammashow.com