JCB has announced plans to return to Lamma 2024 at the NEC in Birmingham to showcase established and new products.
The show, on January 17 and 18, will see JCB display a number of machines, including newcomers, like the 173hp, 50kph Loadall 542-70 Agri Pro telescopic handler and TM 420S telescopic wheeled loader, and the 282hp JCB 457S high-performance wheeled loading shovel.
John Smith, JCB agriculture managing director, said: “We’ll be at Lamma in 2024 with our best-ever range of agricultural machines for productive farming and contracting. We are the largest machinery manufacturer in Britain, with a full range of agricultural products to support the farming, commercial horticulture and other rural industries and are delighted to announce our presence at next year’s Lamma.
“It will be an effective showcase for our products, held at the right time of year in a comfortable environment, and we are looking forward to having face-to-face conversations with existing and potential customers as we present an exciting line-up of existing and new machines.”
Also on show at the event will be the new JCB Fastrac iCON tractors, which boast the all-new iCON operating system introducing a fully configurable operator environment, integrated precision technology and superior machine control.
JCB has built a growing portfolio of quiet and compact battery-electric E-Tech machines with zero emissions helping preserve a clean-air atmosphere on farms while reducing maintenance and running costs. Most recently, the Loadall 525-60E telehandler, Teletruk boom forklifts and electric mini excavators were joined by the 403E, a compact wheeled loader with no performance compromises in comparison with its diesel-fuelled cousin but all the advantages of electric power.
In addition to these machines, further product releases are planned to make their debut at Lamma 2024. Mr Smith added: “We look forward to welcoming visitors to the JCB stand as it’s important we continue to build and strengthen relationships with the future leaders of the agricultural industry, which we are proud to serve and support.”
