The Lamma Show returns to the National Exhibition Centre (NEC), Birmingham, on the 11th and 12th of January to celebrate its 40th year as the UK’s leading machinery, equipment and technology show.
“To celebrate this important milestone in Lamma’s history, we are not only looking at our past but focussing on the future of our event and the UK farming industry,” said Kate Walsh, event manager of Lamma. “We are planning some exciting new features at the show and re-inventing others. Lamma’s beginnings are deeply rooted in bringing the best of farm machinery innovation under one roof and looking to the future; something we aim to continue for the next 40 years and beyond.”
The Farm Safety Zone, sponsored by Safety Revolution, returns to the show for the fourth year. Organisations, charities and industry figures will raise awareness on vital aspects of farm safety and how to minimise risk and accidents on farms.
Other features include the Farming 4.0 Trail will focus on the future of agriculture and will highlight the role data, robotics and other devices will play in achieving net zero. Exhibitors already on the 2022 Trial include Airial Robotics, Crop4Sight, Agrifac, Bayer and more.
Lamma has also partnered with the Institution of Agricultural Engineers to offer the 2021 Young Engineer Award, celebrating upcoming agricultural engineers. The winner will be announced at the show.
“We are delighted to be part of Lamma’s celebration of this historic moment,” said Sanjeev Khaira, director of Arc Media, which recently acquired Lamma from previous owners AgriBriefing. “The show’s longevity and success are testaments to the vision of its founders, evolving and growing from strength to strength and bringing the industry together year after year. We look forward to seeing its continued growth and support for the industry through future challenges.”
Over 700 companies will fill 11 halls at the NEC, showcasing the latest products, knowledge and services available for farmers and producers in all corners of agriculture, including potatoes, barley, dairy, poultry, horticulture and more.
Sponsored by Kramp, tickets to Lamma are free of charge but visitors are strongly advised to pre-register. For more information go to www.lammashow.com