The agricultural team at Bridgestone has secured fitment of its VX-Tractor range to more than 50 New Holland machines across seven Lloyd’s depots.
The premium tyre is already available as Original Equipment through New Holland on T6 and T7 tractors and is now been requested by farmers and contractors.
Reasons for the decision included an ‘incredible’ wear rate, great field performance and traction, according to Lloyd Ltd. Bridgestone’s agricultural sales manager, John Morton, said: “This is a big feather in our cap. New Holland is a leading Agricultural Solutions Manufacturer in the world, so to develop this relationship in such a way is a big achievement.
“To see so many tractors on our brand is extremely rewarding. The VX-Tractor has been performing so well and we thank Lloyd Ltd for allowing us to fit the tyre to their fleet of T6 and T7 hire tractors. We have been able to fit the VX to over 50 tractors across the north of England and Scotland with Lloyd Ltd, and the exciting thing is that this figure will continue to grow.”
Jonathan Bell, Lloyd Ltd dealer principal at Carlisle, said: “Our relationship has developed rapidly with Bridgestone. We couldn’t believe the tyre wear rates we were seeing. Our customers are carrying out hundreds of hours of work and when we get the tractors back into our yard, the tyre wear is virtually zero. Obviously, this is great news for our customers and great news for us as a Business.
“The VX-Tractor offers incredible value for money, so it was an easy decision for us to make. Some of our customers are completing 6,000 to 7,000 hrs on this Bridgestone tyre before the need to even, think about a replacement.
He added: “Tyre choice has never been more important. Customers are engaged and aware of what is fitted like never before. They want good life, a cost effective product to run and a good overall performer in the field and on the road. Bridgestone has got that absolutely spot on”.
Andrew Rowland, of Lloyd customer Millers Contracting, said that the tyres meet the road work requirements of the company. “We do a lot of road work and it has lasted ever so well, but more than this, it performs well in the field and provides comfort and control at all times. Saving on costs is always a priority for a business like ours and the VX makes a big difference in this regard.”
For more information go to www.bridgestone.co.uk
