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      2025 Agritechnica preview supplement available now

      By Matthew TiltNovember 2, 2025
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    Event News

    South West Showcase to support agritech adoption

    Matthew TiltBy Matthew TiltFebruary 20, 20242 Mins Read
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    Attendees to this year’s South West AgriTech Showcase will be able to hear about the support available for the development and adoption of agritech solutions.

    “We understand that it can be challenging for farmers, landowners, and land managers to keep track of the latest technological innovation, or access support around commercialising their own innovation,” said Anthony Higson. He is the business innovation manager at the Satellite Applications Catapult’s Environmental Space Living Lab (ESLL), which is the headline sponsor of the event.

    “Similarly, those developing new solutions often find it difficult to connect with end users and access real-world test environments.”

    The ESLL team will also be joined at the Showcase by the two winners of the recent ESLL water quality and resource efficiency competition. CSEQ Technologies and FreeUP are both start-ups, which have been selected to receive support of up to £15,000.

    FreeUP aims to revolutionise environmental monitoring with its innovative approach. Its low-cost sensors tailored for water bodies provide extensive, specific, data, enabling informed decision-making in real time.

    CSEQ Technologies, designed by a farmer, for farmers, has developed an automated sprayer control system designed to minimise run-off and pollution. This innovative technology aims to prevent the overuse of chemicals and at an affordable price point.  

    “This is a really exciting time for innovation in agriculture,” said Joanna Rufus, chair of South West AgriTech.  “We’re looking forward to welcoming the Satellite Applications Catapult, ESLL, CSEQ Technologies and FreeUP to the Showcase so that attendees can hear first-hand the latest developments in this area.”

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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