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      By Matthew TiltJanuary 5, 2026
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    Farm Contractor & Large Scale Farmer
    Arable & Livestock

    New breeding tool to show true value of genetic investment

    Matthew TiltBy Matthew TiltOctober 14, 20212 Mins Read
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    The Purity Calculator has been exclusively developed over the past twelve months by Cogent LR

    Cogent has developed a new tool to offer dairy farmers the chance to find out the overall monetary gain of using different sires and different technologies, taking into account details from each herd such as conception rates, replacement rates, usage of sexed semen, cost per straw, genetic gain and calf values.

    The Purity Calculator is able to provide accurate figures on the value of gender accuracy for individual farms. For example, based on 200 cows being serviced with SexedULTRA 4M with a 40% conception rate, farms could gain an additional £1,029.40 per year over a lower purity product.

    “This is a bespoke service, open to all UK dairy farmers, that gives valuable information on the return of investment from genetics,” explained Ben Hogg, national business development manager, Cogent. “UK dairy farmers invest thousands every year on genetics, and there is a need and desire, to find out more specific data for each farm business.

    “Industry figures are useful but do not give a true reflection of individual farm circumstances. This tool allows data from each individual herd to be inputted, and a personalised report produced.

    “A tool providing this level of information is long overdue and gives dairy farmers a much better understanding of the value of the genetics they are investing in. It will lead to more informed decisions of bull selection and, ultimately, a more profitable herd.”

    For more information go to www.cogentuk.com

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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