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      July 2025 issue available now

      By Matthew TiltJuly 9, 2025
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    Arable & Agronomy

    Bayer to showcase R&D at Fruit Focus

    Matthew TiltBy Matthew TiltMay 30, 20232 Mins Read
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    Richard Phillips

    Bayer will use Fruit Focus 2023, held at East Malling, Kent on the 12th of July, to showcase the strength of its portfolio in protecting soft and top fruit crops from pests and diseases.

    Strawberry growers have reportedly appreciated the strengths of products such as Luna Sensation (fluopyram + trifloxystrobin), Teldor (fenhexamid) and Sonata (Bacillus pumilus strain QST2808), while apple and pear growers have relied on insecticides such as Flipper (fatty acids C7-C20) and Batavia (spirotetramat).

    The company will share learning from trials in which these products have been positioned at different stages to optimise their efficacy.

    “The way in which we approach crop protection is constantly evolving and we must constantly review and adapt our practices to reflect either the loss of reduced sensitivity of once relied on products or to consider the introduction of new, often biological, products,” said Richard Phillips, Bayer campaign manager for root crops and horticulture.

    Bayer will also give an update on the regulatory situation of its new fungicide for apples and pears, Luna Care (fluopyram + fosetyl-aluminium) and its pipeline insecticide with a new mode of action and no known resistance.

    “As one of the world’s leading R&D manufacturers, Bayer has a proud history of being at the forefront of innovation. In addition to crop protection products, Bayer is developing ResiYou, a program to help growers manage product applications within the bounds of residues,” said Mr Phillips.

    For more information go to www.fruitfocus.co.uk

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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