Reflecting AGCO’s long term strategy for brand exclusivity, full-line responsibility and appropriate brand bundling, the distribution of Massey Ferguson and Valtra machines across south Scotland is been adjusted.
Under the changes, effective from the 1st of October, Scot Agri Limited will become an exclusive Massey Ferguson dealer for the Lothian and Borders area, with outlets in Haddington and Kelso complementing the existing depots in Forfar, Huntly and Fraserburgh, which cover Angus and Aberdeenshire.
Ancroft Tractors Limited will add the Valtra franchise to its existing Fendt business, offering both brands across the Lothian and Borders area from outlets at Macmerry, Kelso and Berwick-upon-Tweed.
“These new distribution arrangements are the latest changes that will strengthen brand dedication and focus which will continue to deliver market share growth for each of our brands,” said Mark Casement, director of distribution management for AGCO.
“We have a clear strategic direction that places an emphasis on maximising brand exclusivity while always improving dealer viability, and we are pleased to make these changes while offering all our valued partners the opportunity to grow their business with us in the years ahead. We are confident that this focus will continue to develop the excellent customer-centred support that customers across the area enjoy and expect from our dedicated dealer partners.”
