Michelin has become an official partner of Farming Simulator 22, allowing players to fit tyres from Michelin agricultural tyre range to equipment in the latest edition of the multi-million selling video game series.
In addition to offering players access to the Michelin range, this latest game offers new features and technical improvements. Developed and published by GIANTS Software, the first game in the series was introduced in 2008 and has sold more than 25 million copies worldwide.
Speaking about the partnership, Bastien Nourisson, agriculture communication manager at Michelin, said: “Since 1935, Michelin has been helping farmers to equip their vehicles with tyres that have constantly evolved in terms of sizing and technology. Michelin has always been committed to advising farmers on the optimum choice of tyres for their vehicles and activities to ensure the best possible performance.
“As a natural evolution, we are pleased to continue in this direction by offering millions of Farming Simulator players our complete range of tyre solutions. From tractors and sprayers to the harvesting equipment and back to the trailer, all our ranges, sizes and technologies available in real life, will now be available in the virtual world.”