Following the acquisition of The British Rubber Company (BRC) ADR UK has announced a partnership with Tianli, the global tyre brand owned by ZC Rubber.
It marks the brand’s official entry into the UK market, although BRC has offered the range for three years. BRC managing director, Tom Card, supplied tyres to Collins Earthworks, leading to the full fleet of tractors, dump trucks, wheeled loaders, rollers, trailers and soil stabilisers being shod on Tianli.
“Tianli tyres offer unbeatable performance and great value for money. Their unique tread pattern delivers excellent traction and braking, while strong sidewalls protect against cuts and punctures,” explains Tom.
They absorb shocks and swings, providing exceptional stability, and transition smoothly across different terrains with minimal noise and vibration. Crucially, they are the only brand we’ve found that not only works across a variety of machines and applications but out-performs other leading brands in those markets.”
Josh Doherty, workshop manager at Collins Earthworks, confirms the tangible benefits: “We’ve been using Tianli tyres for over a year now and we’ve been very impressed with their performance. Crucially, we’ve achieved a 25% cost saving compared to other brands we were using.
“The fact that Tianli tyres work seamlessly across our entire fleet – from tractors to dump trucks – also streamlines our supply chain and boosts operational efficiency. Tianli’s lifetime guarantee on agricultural radial tyres further underscores their product commitment and gives us peace of mind.”
For more information go to www.tyremartagri.co.uk