Farm Contractor & Large Scale Farmer
    Twitter LinkedIn
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Subscribe
    • Contact Us
    Twitter LinkedIn
    Podcast
    Farm Contractor & Large Scale Farmer
    • News
      • Arable & Agronomy
      • Dealership News
      • Environmental Land Management Scheme/Policy
      • Event News
      • Health & Safety
      • Machinery
      • People
      • World News
    • Farm Machinery
      • Amenity & Maintenance
      • Cultivations
      • Drilling
      • Grassland Equipment
      • Harvesting
      • Muck & Slurry
      • Sprayers
      • Telehandlers
      • Tractors
      • Tractor of the Year
      • Tyres & Tracks
      • Whatever happened to?
    • Precision Farming
    • Markets & Policy
    • Profiles
      • National Arable and Grassland Awards
      • Company Profiles
      • Reader Profiles
    • Livestock
      • Beef
      • Dairy
      • Sheep
    • Magazines
      1. November 2026
      2. October 2026
      3. September 2026
      4. August 2026
      5. 2026 Drills and Seeds supplement
      6. July 2026
      7. June 2026
      8. May 2026
      9. April 2026
      10. March 2026
      11. 2026 Tyre Developments supplement
      12. February 2026
      13. January 2026
      14. December 2025
      15. November 2025
      16. 2025 Agritechnica preview
      17. October 2025 issue
      18. September 2025 issue
      19. August 2025 issue
      20. 2025 Drills and Seeds supplement
      21. July 2025 issue
      22. June 2025 issue
      23. Cereals event guide 2025
      24. May 2025 issue
      25. April 2025 issue
      26. March 2025 issue
      27. 2025 Tyre Developments supplement
      28. February 2025 issue
      29. National Arable and Grassland Awards supplement
      30. January 2025 issue
      31. December 2024 issue
      32. November 2024 issue
      33. October 2024 issue
      34. September 2024 issue
      35. August 2024 Issue
      36. 2024 Drills and Seeds supplement
      37. July 2024 Issue
      38. Cereals Supplement
      39. June 2024 Issue
      40. May 2024 Issue
      41. April 2024 Issue
      42. Tyres and Tracks Supplement
      43. March 2024 Issue
      44. National Arable & Grassland Award – Meet the Finalists
      45. February 2024 Issue
      46. January 2024 Issue
      47. December 2023
      48. Agritechnica Preview Supplement
      49. November 2023
      50. October 2023
      Featured

      November 2026 issue available now

      By Matthew TiltNovember 1, 2026
      Recent

      November 2026 issue available now

      November 1, 2026

      October 2026 issue available now

      October 1, 2026

      September 2026 issue available now

      September 1, 2026
    • Events
    • Podcast
    Farm Contractor & Large Scale Farmer
    Machinery

    John Deere acquires majority ownership in Kreisel Electric

    Matthew TiltBy Matthew TiltDecember 23, 20212 Mins Read
    Facebook Twitter LinkedIn Email
    Kreisel Electric chargers

    Deere & Company, the parent company of John Deere, has signed a definitive agreement to acquire majority ownership in Kreisel Electric Inc, a battery technology provider based in Rainbach im Mühlkreis, Austria.

    Kreisel develops high-density, high-durability electric battery modules and packs, as well as its own charging infrastructure platform that utilises patented technology.

    The company is said to be a leading innovator in the development of immersion-cooled electric battery modules for high-performance and off-highway applications. It has a differentiated battery technology and battery-buffered charging infrastructure and currently services a global customer base.

    John Deere sees demand growing for batteries as a sole or hybrid propulsion system for vehicles, including in its ranges of turf equipment, compact utility tractors, small tractors, compact construction, and road-building equipment.

    This investment will allow John Deere to vertically integrate vehicle and powertrain designs around high-density battery packs while leveraging Kreisel’s charging technology to build the infrastructure required.

    “Kreisel’s battery technology can be applied across the broad portfolio of Deere products, and Kreisel’s in-market experience will benefit Deere as it ramps up its battery-electric vehicle portfolio. Deere will provide the expertise, global footprint, and funding to enable Kreisel to continue its fast growth in core markets,” said Pierre Guyot, senior vice president, John Deere Power Systems. “This is an opportunity to invest in a company with unique technology that’s designed for the demanding conditions where Deere customers work.

    Kreisel Electric lobby

    “Furthermore, building an electrified portfolio is key to John Deere’s sustainability goal of pursuing new technologies that reduce the environmental impact of new products and work toward zero emissions propulsion systems on equipment, while increasing our customers’ efficiency and productivity,” Mr Guyot said.

    Kreisel will retain its employees, brand name and trademark and continue to operate from its current location. The company was founded by brothers Johann, Markus and Philipp Kreisel and has approximately 160 full-time employees.

    “The Kreisel team looks forward to expanding our base business, leveraging the Deere channel to accelerate the adoption of battery-electric vehicles and charging stations, and working with Deere’s vehicle design teams on product advancements,” said Markus Kreisel, who serves as managing director, along with his two brothers, at Kreisel Electric.

    The transaction requires final regulatory approval in Austria, with closing expected to take place in approximately 60 days. Financial details are not being disclosed.

    Tweet
    Share
    Share
    Pin
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleNew solution to help sheep farmers sell more lambs
    Next Article Mercedes-Benz uprates its Unimog UGE
    Matthew Tilt
    • Twitter
    • LinkedIn

    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

    Read Similar Stories

    Rare Swedish tractor goes to auction

    October 23, 2026

    European sprayer manufacturer goes under the hammer

    October 23, 2026

    Weaving signs deal with Dalbo

    October 23, 2026
    Most Read Stories

    Tractor of the Year 2027 – TotY MidPower – Massey Ferguson 7S.245 Mark 2

    November 4, 2026

    Tractor of the Year 2027 – TotY MidPower – Case IH Puma 185

    November 4, 2026

    Tractor of the Year 2027 – TotY Utilty – Tümosan 81.110 Evo

    November 3, 2026
    Farm Contractor & Large Scale Farmer

    The UK's leading agricultural machinery journal

    Twitter LinkedIn
    © 2024 MA Agriculture Ltd, a Mark Allen Group company

    Privacy Policy | Cookies Policy | Terms & Conditions

    • Farmers Weekly
    • AA Farmer
    • Poultry News
    • Pig World

    Type above and press Enter to search. Press Esc to cancel.