Case IH has expanded its dealer network by appointing Lloyd Ltd, which will offer the brand from its Carlisle and Penrith depots.
It means that Lloyd Ltd will now be a dual-branded dealer for Case New Holland (CNH), offering both Case IH and New Holland equipment.
David Rapkins, CNH business director UK & ROI, commented: “We are excited to see Lloyd Ltd represent both New Holland and Case IH at their Carlisle and Penrith depots. This dual-brand approach is a key part of our strategy to offer Cumbrian farmers greater choice and localised support.
“Lloyd Ltd has a proven track record of excellence, and by bringing the Case IH brand into these key hubs, we are ensuring our customers receive the highest level of technical expertise and parts availability. We look forward to a successful future and a strengthened long-term partnership with the Lloyd team.”
George Lloyd, managing director of Lloyd Ltd, added: “Integrating Case IH alongside New Holland at our Carlisle and Penrith depots is an important step in ensuring we meet the diverse needs of farmers in the region. We recognise the deep loyalty of Case IH customers across Cumbria and are looking forward to supporting them with a full suite of Sales, Service, and Parts.
“This expansion reflects the strength of our partnership with CNH, and we are eager to begin working with Case IH’s customers throughout the region.”